Brainstorming: What’s in a Name?

As I was reviewing the work that the other teams have done, I started to have a bit of brand envy over the creative names my classmates came up with for their products.

Some words that jumped to my mind when thinking of our idea: water, carrying, vest, collapsable, foldable, self-assembling, origami, modular, creative, waterproof, easy, light-weight, durable, cost-effective, sustainable, innovative, less burdensome, innovative, easier, life-changing.

Hopefully the rest of the team will have some good feedback at tonight’s meeting, so stay tuned.

(Elizabeth Galbut)

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