Design Thinking at Philips Design

Our visit to Philips Design and the Philips Innovation Center was one of the highlights of the trip. Since my graduate degree program centers around design thinking processes, hearing how a large corporation is adopting and implementing a strategic approach towards human-centered design was encouraging. The presenter was not much older than students in my program, and it was easy to envision any member of my cohort succeeding in her role.

I smiled when I saw the user journey map by the scanner. šŸ™‚

Ps. Wish I could tell you more but we were sworn to secrecy!

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