Our visit to Philips Design and the Philips Innovation Center was one of the highlights of the trip. Since my graduate degree program centers around design thinking processes, hearing how a large corporation is adopting and implementing a strategic approach towards human-centered design was encouraging. The presenter was not much older than students in my program, and it was easy to envision any member of my cohort succeeding in her role.
I smiled when I saw the user journey map by the scanner. 🙂
Ps. Wish I could tell you more but we were sworn to secrecy!