Design Thinking at Philips Design

Our visit to Philips Design and the Philips Innovation Center was one of the highlights of the trip. Since my graduate degree program centers around design thinking processes, hearing how a large corporation is adopting and implementing a strategic approach towards human-centered design was encouraging. The presenter was not much older than students in my program, and it was easy to envision any member of my cohort succeeding in her role.

I smiled when I saw the user journey map by the scanner. šŸ™‚

Ps. Wish I could tell you more but we were sworn to secrecy!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s